What is Tuya Smart

What is Tuya Smart


Summary: Tuya Smart is an IOT service platform, you can quickly intelligentize your products with their help. It’s a Chinese Internet of Things technology company whose main founders are from Alibaba Group.

how tuya smart works

About Tuya Smart

Tuya Smart is a global intelligent platform, "AI + IoT" developer platform, and the world's leading voice AI interactive platform, connecting consumers, manufacturing brands, OEMs and retail chains to meet the intelligent needs. Tuya Smart providing customers with one-stop Artificial Intelligence Internet of Things solution, and covers hardware access, cloud services and APP software development, forming a closed loop of artificial intelligence + manufacturing services, providing to B technology and business model upgrade services for consumer IoT smart devices, In order to meet consumers' higher demands for hardware products.

As of the end of October 2018, Tuya Smart has served 93,000 customers worldwide, connecting more than 100 million smart products to the market, creating a completely neutral "AI + IoT" product empowerment model, accumulating more than 30,000 products, and tuya smart products have been sold to nearly 200 countries and regions. On the global IoT distributed architecture cloud platform, the number of daily processing devices has reached nearly 50 billion times, and the daily voice AI interaction has exceeded 20 million times, and the accumulated data volume has reached 15PB.


Primary Founder of Tuya Smart

fouder of tuya smart

Wang Xueji

Founder and CEO

In 2012, he was selected as one of “Fobes China's 30 entrepreneurs under the age of 30”.

Before the creation of Tuya Smart, Wang Xueji successively launched a number of projects related to community/cloud computing/O2O, and accumulated 12 years of entrepreneurial experience. Wang Xueji joined Ali Group in 2008 and later became the first person in charge of Alibaba Cloud. He led Alibaba Cloud to become the industry benchmark for cloud computing in China and has held important positions in Ali Capital and Mobile Taobao.

Chen Liaohan

Founder and President

Co-founded phpwind during the university and which became a community platform in China.

After the acquisition of phpwind by Alibaba in 2008, Chen Liaohan served as the operational director of aliyun.com and the director of business operations of Ali O2O.

Cloud OS Operations Director and co-founder of Taobao Wireless O2O Project.

Yang Yi

Co-founder and COO

Yang has many years of marketing and operation experience, rich manufacturing industry, internet industry and multinational company operation experience. He joined Alibaba in 2011 and has been responsible for the market, channel and operation of Ali's strategic business such as cloud e-commerce, cloud OS, and Taodiandian.


Tuya Smart Milestone


June 2014 - Founded in Hangzhou China


January 2015 - Received $15 million in Series A financing

April 2015 - The first WiFi module is available

October 2015 - Intelligent development platform online


January 2016 - Debut at the US CES Consumer Electronics Show

September 2016 - The Tuya Smart 3.0 platform released

November 2016 - Received the 2016 China Intelligent Hardware Solution Award


April 2017 - Become a global core strategic partner of Google home

July 2017 - Become the first platform that compatible with Alibaba's Tmall Genie X1, and the cloud platform interacted more than 300 million times a day.

October 2017 - Announced the B round of hundreds of millions of financing, the investors are CICC Silicon Valley Fund, Oriental Fuhai and other well-known investment institutions.

November 2017 - Tuya Smart Cloud has covered 200 countries and regions including Japan, Southeast Asia, the United States, and Europe. Smart products are sold to more than 100 countries and regions. The number of daily processing equipment requests exceeds 20 billion, and the daily AI interaction is 5 million times. The accumulated data volume reaches 1PB, and the annual customer total GMV exceeds 10 billion.


January 2018 - With a huge booth of 180 square meters, it will be unveiled with Google, Amazon and Microsoft at the US Consumer Electronics Show CES.

March 2018 - China Home Appliances and Consumer Electronics Expo AWE, Frankfurt Lighting Architecture Exhibition

April 2018 - Participated in the Hong Kong Spring Lighting Fair, Spring Electronics Show, Global Sources Exhibition, and the “Future Intelligent Business Summit” first opened in Cixi

May 2018 - American International Lighting Exhibition LFI

July 2018 - Tuya Smart has completed nearly $200 million in Series C financing, and is invested by institutions such as the Australian Sovereign Wealth Fund Future Fund, NEA, China Gold Silicon Valley Fund, and Broadband Capital.

October 2018 - Hosted the 2nd Global Intelligent Business Summit


Five Major Products and Services of Tuya Smart

  1. Tuya Iot Module

tuya smart modules

Network connectivity is the first step towards a smart device. The standardized modules powered by Tuya are globally applicable, greatly reducing the purchase cost and development cycle. Supports mainstream networking methods such as Wi-Fi, Bluetooth, and Zigbee.

It has been widely used in smart home appliances, industrial control, health care and other fields.

  1. Tuya Cloud

tuya cloud

Tuya Smart is committed to providing safe, stable and fast cloud services to customers around the world;

Tuya Cloud has a massive data of 100 million meters and concurrent processing capacity of 10 million users, with an uninterrupted service time of 99.9%.

Integrate Alibaba Cloud and Amazon Global Service Node to provide nearby access services to users in all regions of the world

Guarantee efficient and stable equipment use experience, help Global's intelligent manufacturing services worldwide.

  1. Tuya Smart APP

tuya app

App is the intelligent control center of intelligent systems

Tuya offers two programs: "Tuya Smart Public App" and "Brand OEM App"

The Tuya Public App is easy and ready to use.

The "Brand OEM App" solution requires no additional development resources, you can own your brand APP with 3 working days.

  1. Data and Operations Center

Strong data statistics capabilities and consumer operating tools, seamlessly connect consumers to achieve intelligent sales and operations. Intelligence is more than just products.

  1. Smart Product Value-Added Services

Use the eco-linking ability of Tuya Smart to help partners win the market.

According to the product sales area, target group and marketing strategy, choose the corresponding value-added services for your products, occupying the market opportunity.


Smart Solutions & Products Series of Tuya Smart

  1. Smart Plug

Plug, Power Strip, Wallsocket

  1. Smart Switch

Wall Switch, Dimmer Switch, Curtain Switch, Fan Switch, Rail Switch

  1. Smat Light

Down light, Bulb, Ceiling lamp

  1. Light Strip

LED strip

  1. Light Fixture

Tablelamp, Scene light

  1. Air Conditioner

Package Air Conditioner, Portable Air Conditioner

  1. Air Cooler/Fan
  2. Robot Cleaner
  3. Air Purifier

Humidifier, Aromatherapy Diffusers

  1. Security Camera
  2. Door Bell
  3. Household Appliances

Air purifier, Sweeper, Heater, Mosquito lamp, Milking machine

  1. Kitchen Applicances

Tea Machines, Water Dispensers

and etc.


Compatible Platforms

Tuya Smart products compare many 3rd platforms to enhance the ability

  • Works with Amazon Echo
  • Works with Google Assistant
  • Works with IFTTT
  • Works with Google Nest
  • Works with Tmall Genie
  • Works with Siri
  • Works with Baidu DuerOS
  • Works with Rokid
  • Works with JD DingDong
  • Works with Tencent Xiaowei


tuya platform partners


Conclusion: If you want to intelligentize your hardware products, but you lack the ability to develop system software, then Tuya Smart is a great choice.


 (Note: many images are from tuya.com, if any question pls contact us)

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